For in-house teams

Find the keywords competitors win, and ship the pages

The team plans, writes, ships and measures in one place everyone can see.

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The problem

The content plan is a doc that went stale two quarters ago.
Briefs go out by chat and drafts come back by email.
Leadership asks which page moved, and the room goes quiet.

How Strategist does it

planFind the gap

Compare your domain with a competitor and see the keywords they rank for that you do not. Select the ones worth chasing.

Find the gap

Compare your domain with a competitor and see the keywords they rank for that you do not. Select the ones worth chasing.

planWrite from the brief

Each article opens with a brief built from your site context: goals, positioning, key pages. Writers start from structure, not a blank page.

Write from the brief

Each article opens with a brief built from your site context: goals, positioning, key pages. Writers start from structure, not a blank page.

publishShip through the CMS

Push finished articles to the platform the site already runs on. They arrive as drafts or live posts, with categories mapped.

Ship through the CMS

Push finished articles to the platform the site already runs on. They arrive as drafts or live posts, with categories mapped.

measureFollow the work

In-progress articles and finished outcomes sit on one board. Anyone can check status without asking around.

Follow the work

In-progress articles and finished outcomes sit on one board. Anyone can check status without asking around.

What you use

keywordscontentpublish

Plan a content silo

One pillar, mapped and briefed

Research feeds the cluster map, the map feeds the briefs, and no keyword gets retyped along the way.

Read

Drip-feed publishing

Articles leave on the days you pick

Set the start date, the daily rate and your publishing weekdays once; the queue does the posting.