Strategist

Refresh decaying content

Catch pages before they slide

Search Console finds the pages losing clicks; staged rewrites fix them, with a way back.

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The problem

  • You hear about a traffic drop from the client before your tools.
  • A rewrite replaces the page and the old text is gone for good.
  • Nobody remembers why a page changed six months ago.

How Strategist does it

measureSee the decay

Clicks and average position trend per page, straight from Search Console. The classifier buckets each page by what is going wrong.

Striking distance

QueryPos.Impr.
aeropress inverted method8.43,240
how much coffee for french press11.25,910
ethiopian coffee tasting notes14.71,480

See the decay

Clicks and average position trend per page, straight from Search Console. The classifier buckets each page by what is going wrong.

improveStage the rewrite

Each underperformer becomes a suggestion with a drafted rewrite. Nothing reaches the site until you approve it.

Stage the rewrite

Each underperformer becomes a suggestion with a drafted rewrite. Nothing reaches the site until you approve it.

measureKeep the way back

Publishing updates the page in place and records an outcome. If the numbers get worse, roll the text back.

Keep the way back

Publishing updates the page in place and records an outcome. If the numbers get worse, roll the text back.

What you use

performancecontent

Related

For freelancers

Every client from one login

Start each morning with a ranked list of what needs your decision, then send progress that proves itself.

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For in-house teams

Find the keywords competitors win, and ship the pages

The team plans, writes, ships and measures in one place everyone can see.

Read

See if catch pages before they slide fits

Search Console finds the pages losing clicks; staged rewrites fix them, with a way back.

No spam. Unsubscribe anytime. Privacy